Think Small, Win Big: Why Smart Beats Dumb in Marketing
Jul 1, 2024
Big dumb companies waste millions. Smart small businesses win with focus. Here’s how to do it.
Big companies can afford to waste money. Small businesses can’t. That’s why smart beats dumb every time.
The Trap of “Big Dumb” Marketing
Coca-Cola can spend $600M on “awareness.”
You can’t. And you shouldn’t.
What Smart Marketing Looks Like
Clear USP (unique selling proposition).
Direct response ads with trackable ROI.
Focused campaigns, not shotgun blasts.
Takeaway
Don’t copy billion-dollar giants. Be smart, be nimble, and you’ll grow faster than they did.
Want smarter campaigns that bring real ROI? Let’s connect.