The Simple Test That Makes Your Writing Sell (BAR Method)
Nov 4, 2024
Boring writing kills sales. Learn the BAR test—a simple 3-step filter to make sure your words build interest, add clarity, and drive action.
Your words are either making sales easier—or harder.
To check if your writing sells, run it through the BAR Test:
B = Build Interest
Does your headline or first line grab attention?
A = Add Clarity
Does your message clearly explain the value?
R = Request Action
Does it tell people exactly what to do next?
Why BAR Works
Most writing fails because it misses one of these three. Some grab attention but confuse. Others explain well but never ask for the sale. BAR ensures you cover all three.
Takeaway
Run every ad, email, or post through the BAR Test. If it doesn’t pass, rewrite until it does.
Want help writing words that actually sell? Let’s connect.