Stop Waffling: The Secret to Writing That Sells
Sep 17, 2024
Weak, waffling writing loses sales. Learn how to cut the fluff and write words that actually sell.
Most business writing is too long, too vague, and too confusing. That’s waffling—and it kills sales.
Why Waffling Hurts
Readers lose patience.
Your message gets buried.
Calls-to-action lose impact.
How to Stop Waffling
Get to the point fast.
Cut filler words.
Use simple, direct language.
Example
Waffling: “Our company specializes in providing comprehensive solutions tailored to your unique requirements.”
Selling: “We help small businesses get more clients with Google Ads.”
Takeaway
Strong writing is sharp, clear, and direct. Cut the fluff, and you’ll cut through the noise.
Want help writing ads, emails, and pages that actually sell? Let’s connect.