How to Become the Brand Everyone Remembers

Nov 20, 2024

Some brands never get forgotten. Learn how to build Top of Mind Awareness so your business is always the first choice.

The Fascinating Intersection Between Magic Realism and Fantasy Worlds

Why do some businesses get remembered while others fade away? It’s not luck—it’s strategy.

The key is Top of Mind Awareness (TOMA). This means when someone needs what you sell, your name is the first that pops into their head.

Why TOMA Matters

  • If people forget you, they won’t buy from you.

  • Being remembered shortens the sales cycle.

  • It makes you the obvious choice when the need arises.

How to Build TOMA

  1. Consistent Messaging → Repetition creates memory.

  2. Multiple Touchpoints → Don’t just rely on one ad. Use email, social, and retargeting.

  3. Clear Positioning → Make sure people know exactly what you do and why it matters.

Example

When you think of fast food, you might picture McDonald’s. For soda, Coca-Cola. For online shopping, Amazon. That’s TOMA at work.

Takeaway

You don’t need to be a giant corporation to build TOMA. With consistent messaging and smart campaigns, you can make sure your brand is the one people remember.

Want help building Top of Mind Awareness so your business becomes the obvious choice? Let’s connect.

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