Ditch “Spray and Pray”: How to Make Every Ad Dollar Count
Dec 8, 2024
Wide messaging wastes ad spend. Learn why focused ads—crafted for your ideal buyer—convert better and save you money.
Most businesses think more reach equals more results. So they blast ads at everyone, hoping someone bites. That’s “spray and pray” marketing—and it burns budgets fast.
The problem? Broad ads aren’t clear. They don’t speak to anyone directly, so no one feels like it’s meant for them.
Why Spray and Pray Fails
It wastes money on people who will never buy.
It creates noise instead of connection.
It hides your true value behind vague promises.
What to Do Instead
Narrow your focus. Define your ideal buyer and write ads as if you’re speaking only to them. Specificity cuts through the noise.
Examples:
Instead of “Get fit fast,” say “Busy professionals: Lose weight in 30 minutes a day.”
Instead of “Affordable roofs,” say “Homeowners in Dallas: Protect your home with our 20-year roofing guarantee.”
Takeaway
When you stop trying to please everyone, your ads finally start working for someone. Specificity sells.
Want ads that attract the right buyers without wasting your budget? Let’s connect.